NBEW TIPS, TOOLS & THEME

Hashtags:

#nbew
#nbew2023
#blackestheticians #blackesthetician
#blackestheticiansdirectory

Tag: SpaSho & B.E.S.T. in your posts so we can share/repost!

Instagram: @spasho.media      @black_estheticians

Facebook: @spashodirectory

THEME
“Ode to the Esthetician”

This year’s theme: “Ode to the Esthetician” is all about showing reverence to you–the esthetician.
As estheticians, we are often our clients’ confidantes as well as their most trusted skin care and beauty advisors.
So, sit back, take your bow and let your clients sing your praises.

Throughout NBEW, we’d love to hear your clients shout you out and share their love for you, and the skincare & beauty services you provide.


Encourage clients to do one or more of these:


• Make a quick video or write a testimonial about why you are the esthetician in their life (have your clients tag you & us on social and/use the hashtag: #nbewlove


• Write a testimonial & post to social media, tagging you & us on social and/use the hashtag: #nbewlove


• Post a review of you on your SpaSho listing, located on our Black Esthetician Directory, here


• Write or perform an ode for your esthetician (ode examples: a poem, rap, song, artwork, etc.)

ODE:
a short lyric poem that praises an individual, an idea, or an event.

In ancient Greece, odes were originally accompanied by music—in fact, the word “ode” comes from the Greek word aeidein, which means to sing or to chant. Odes are often ceremonial, and formal in tone.

And, in keeping with this year’s theme, we’re serenading you, the Esthetician, with a music playlist we created for NBEW.

  • Use it in your treatment room or elsewhere.
  • Visit the Spa Lounge to listen. Clients and everyone is of course welcome.

#nbewjam

LOGOS

This year’s logo is a symbol that represents the esthetician being praised. The esthetician is shown as a highly valued and royal figure, with NBEW representing the esthetician, as she/he sits on a throne with fan bearers, in this case, fan brushes  showing reverence. We went for a vintage look, to embody the ode’s ancient origins, as well as that of the esthetician.
Please post the official logo on your social media pages on Wednesday, February 23, so we’re all united in support of NBEW together. Logos can also be used on your email campaigns, NBEW discounts and other marketing materials during this time. There are several variations of the logo for you to download and use.
There are several variations of the logo for you to download and use.
Below is a preview of the official NBEW 2023 logo
Other logo variations

PARTICIPATION (Feb 22-28)

PARTICIPATION FOR ESTHETICIANS
Here are ways for Estheticians to celebrate NBEW and participate via social media:
February 22: Post official NBEW logo today and throughout the week
  • Post any discounts you may have for NBEW
  • Use #nbewpromo—or #nbewpromo[city] so clients can find you
  • Encourage clients to sing your praises via Instagram or Facebook, by asking them to make a quick video about why you’re the esthetician in their life
    • Have them tag you and SpaSho, using #nbewlove or #nbew 2023
  • Encourage clients to write a testimonial via Instagram or Facebook about why you’re their go-to Esthetician
    • Have them tag you and SpaSho, using #nbewlove or #nbew 2023.
  • Capture a quick video, in your treatment room, of you & a client listening to music from the Spa Lounge and post and tag us: Ode to the estie—we’ve created a playlist just for you! It’s a gift to you and clients #nbewjam
  • Ask clients to post a review of you on your SpaSho listing, located on our Black Esthetician Directory, here
    GIFT: The Estheticians who receive the most reviews on their SpaSho listing will win a year supply of Sugarbear Hair Gummies (valued at $500)
    • Two Estheticians will win this gift
  • Sugarbear will be offering a $40 coupon code to you and all NBEW attendees—so encourage your entire network to join
  • What are ways you can create more visibility for yourself and your business? During NBEW, commit to an action or actions such as:
    • Posting on social
    • Seeking out speaking opportunities
    • Getting a new website or updating current one
    • Create or update your SpaSho listing
February 22: Post official NBEW logo today and throughout the week
February 22: Post official NBEW logo today and throughout the week  
      • Post any discounts you may have for NBEW
      •        Use #nbewpromo—or #nbewpromo[city] so clients can find you
      • Encourage clients to sing your praises via Instagram or Facebook, by asking them to make a quick video about why you’re the esthetician in their life
        • Have them tag you and SpaSho, using #nbewlove or #nbew 2023
      • Encourage clients to write a testimonial via Instagram or Facebook about why you’re their go-to Esthetician
        • Have them tag you and SpaSho, using #nbewlove or #nbew 2023.
      • Capture a quick video, in your treatment room, of you & a client listening to music from the Spa Lounge and post and tag us: Ode to the estie—we’ve created a playlist just for you! It’s a gift to you and clients #nbewjam
      • **Ask clients to post a review of you on your SpaSho listing, located on our Black Esthetician Directory, here
                     GIFT: The Estheticians who receive the most reviews on their SpaSho listing will win a year supply of Sugarbear Hair Gummies (valued at $500)
          • Two Estheticians will win this gift
 
      • Sugarbear will be offering a $40 coupon code to you and all NBEW attendees—so encourage your entire network to join
 
    • What are ways you can create more visibility for yourself and your business? During NBEW, commit to an action or actions such as:
      • Posting on social
      • Seeking out speaking opportunities
      • Getting a new website or updating current one
      • Create or update your SpaSho listing

PARTICIPATION FOR CLIENTS/SUPPORTERS

Here are ways for Clients/Supporters to celebrate NBEW and participate via social media:
  • Book an appointment with your licensed Esthetician for your usual service or something new and post your afterglow on social media with #nbew2023
    • If you don’t have an Esthetician, go to: spasho.com/estheticians and find an Esthetician near you. If you can’t find anyone in your area, message us so we can locate one.  Send Message
  • Share why you love your Esthetician on your socials and then tag a friend, as well as your Esthetician with #nbewlove or #nbew2023
  • Gift a facial to someone, with your licensed Esthetician and share a photo/video to social with #nbewlove or #nbew2023
  • Create an ode for your esthetician (ode examples: a poem, rap, song, artwork, etc.) with #nbewode and tag your Esthetician and us on IG: @spasho.media or FB: @spashodirectory
    GIFT: The client who receives the highest score on our skincare quiz will win a year supply of Sugarbear Hair Gummies (valued at $500)
  • Share a glowing review of your Esthetician on their SpaSho listing; if they aren’t listed, encourage them to list themselves
 
  • Sugarbear will be offering a $40 coupon code to you and all NBEW attendees—so encourage your entire network to join
Please see past NBEW celebrations here.