A Skin Care Realist Reveals the Truth About Homecare Regimens

Starting off as a makeup artist, Jennifer McKeever realized that many of her clients struggled with their skin.  She decided to provide a solution.

And, that solution?

Elevating her skincare knowledge by becoming a licensed esthetician in order to educate her clients on how they could better take care of their own skin.

It’s easy to think that estheticians have magical powers, and many do, but Jennifer explains that optimal skincare results are created when clients actually partner with their esthetician.

But, Jennifer does reveal where some of her magic lies—find out about her signature technique and the tools she wields.

How long have you been a practicing esthetician?

I have been a Licensed Esthetician since 2017!

And, what inspired you to become an esthetician?

My first love is makeup artistry. I got my start in the beauty industry doing makeup for weddings & working with local photographers on creative photo shoots.

Applying makeup, I soon learned many are uneducated about and struggle with their skin. A formal education in skincare was a natural next step for me in my career.

Where are you based?

Peoria, Illinois

What’s the name of your business? Do you work alone?

I am a Solo Esthetician. I haven’t come up with a fancy, punny biz name yet! It is just a super SEO friendly: Jennifer McKeever – Esthetician & Makeup Artist.

What is your signature technique and approach to skincare?

I love to relax my clients. I truly think it is all in my facial massage technique and those magical steamed towels!

I am a true realist when it comes to skincare. I stress to my clients that it is a team effort and at times it can be a process and investment in homecare products to reach their skincare goals.

What sets you apart from other estheticians?

As a Cancer, I have a natural nurturing quality. I often use that gift to my advantage to comfort my clients whether it’s a facial or something as personal as a Brazilian wax.

I always want my clients to know that they are in a safe zone, free of judgement.

What is your specialty?

Targeted Facial Treatments & Makeup Artistry

What advice or suggestions would you give to a first-time client who has never had a professional beauty service?

Don’t be afraid to open up and ask questions about your skincare routine.

Always be completely honest about medications you are taking and skincare products you are using. This will aid in avoiding potential issues or reactions from your treatment.

What industry trends do you think will make the biggest impact this year?

A focus on less filters and Photoshop. I’m confident we will be seeing more natural, real skin shining through in photos!

Celebrities will have a big part of this movement, leading others in this example, by choosing not to be heavily altered in advertising and media channels.


What industry trends do you think should fade away?

#INSTABROWS, Insane Highlight/Contouring, Overdrawn Lips, Winged Eyeliner.

What’s your skincare regimen?

I have been using the ColorUp Therapeutics CBD skincare line. AM & PM: Hydrating Foaming Cleanser, Exfoliating Scrub (1/week), Firming Eye Cream, & Moisturizer.

I also incorporate Skinscript Rx Glycolic & Retinol Wipes, Vitamin C Serum, Hale Cosmeceuticals M3HA DERMIS Hyaluronic Acid & Tizo SPF.

When it’s time to get a facial, who gives you yours?

Does one from my 6 & 9-year old count? I honestly slack in the “go get a facial from someone else” arena! I need to do better!

For people living in your immediate area, what advice would you give to them for protecting their skin from the local environment?

Living here in Central Illinois, we have very hard water. This can irritate the skin and clog pores. It’s a great idea to invest in a water softener or shower filter to rid of heavy metals and minerals. You will notice an immediate difference in the look and feel of your skin!

What is your proudest accomplishment in the esthetics industry?

My proudest accomplishment, so far in my Esthetics journey, was making the decision to work for myself. It took a lot of mental strength to get out of my head and take the steps necessary to strategically make my move towards independence.

Contact Jennifer


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